Once a month, we will be holding a monthly technology lunch meeting where we address the use of technology by real estate professional to market and sell homes.
For April, 2009, we will be covering LinkedIn.com and will discuss how to effectively set up and use LinkedIn as a tool for generating new leads, developing new business opportunities, and keeping in regular contact with contacts, prospects, current and former customers, and members of your sphere of influence.
Topics discussed will include:
(1) Setting Up Your Basic Profile
How to Develop a Business Headline or Tagline
The Importance of Adding a Photograph
How and Why to Enter Your Education and Employment Information
The Importance of Keywords
How to Test the Effectiveness of Using Your Key Words
Setting Up Your Website and Blog Links
Strategies for Driving Traffic to Your Website
How to Set Up Your Summary and Other Interest Sections on the Profile
(2) Adding Content to Your Profile Using Status Updates and LinkedIn Applications
How to Add Content
The Importance of Regularly Updating Your Status
How to Effectively Write an Update for Your Status
Using Ping.fm to Update Statuses across Networking Sites
Using Box.net to Upload Files to Your Profile for Download by Customers
Using Slideshare.net to Upload Slide Show, Power Point, and Other Presentations to Your Profile
Using BlogLink to Add Your Blog Posts to Your Profile
Using Reading List from Amazon to Start Conversations
Using My Travel to Start Conversation and Obtain Invites in the Cities that You are Visiting
Using LinkedIn Polls for Market Research and Other Purposes
(3) Adjusting Account and Privacy Settings
Overcoming Fear and Adopting Transparency as Your Social Medial Philosophy
Settings for Photograph
Settings for Public Profile
Settings for Status Updates
Settings for Profile Updates
Settings for Contacts, E-Mail and Invitations
Settings for Viewing Connections
General Discussion on Hiding Connections
Settings for Group Visibility
General Discussion on Group Visibility
(4) Building Your Network by Sending Invitations and Requesting Introductions
Developing a Link or Connection Policy
The Benefits of Sending Personalized Invitation
Who to Invite as a Connection to Your Network
How to Send Invitations
Tools for Identifying People to Whom Invitations Should Be Sent
Farming Your Connections for Links
How to Request Introductions
(5) Adding the Good Stuff - Recommendations and Testimonials
Developing a Strategy to Collect Testimonials
How to Ask for a Recommendation
Why You Must Use Full Contact Information
Who Should Ask You for a Recommendation
How to Ask for Recommendations from Your LinkedIn Connections
Why You Should Make Recommendations
Alternate Ways to Present Recommendations
(6) Adding Your Company Profile
New Feature Overview - Company Profiles
Use of Company Profiles as Research Tool
How to Set Up Your Company Profile
(7) Using Groups to Generate Leads and Referrals
Indirect Marketing - About Introductions
Local Expert or Specialist - Developing a Niche Market
Laying Claim to Your Territory
Starting and Participating in Discussions
Becoming a Thought Leader
Starting New Groups
If you would like to attend our technology training seminars, please contact Ryan Shaughnessy at PREA Signature Realty at 314-971-4381 or send an e-mail to Ryan@PREASignatureRealty.com for additional information.
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